When a friend of mine wrote a blog about how it was unhealthy to introduce size 16 mannequins into Debenhams, I gasped in despair. Size 16 is the average size of women in the UK, so surely having a representative mannequin couldn’t be a health risk?
For many, the shop mannequin is the first point of real contact that they have with a design, which they may previously have seen on the runway or in the media, and this experience informs how they may wear the garment. Window displays have been a integral part of the shopping experience ever since the [...]