charlotte.gush / Alex B, lingerie campaign for older women, mature model, Over 50 shades of grey, over fifty shades of grey /

In the lead up to Valentine’s day, we are bombarded with billboard posters showing nubile limbs in silken underwear – a repetitive ideal we’ve seen a thousand times over. However, a refreshing display of the female body was unbuttoned this year, courtesy of retailer JD Williams