LATEST CAMPAIGN

Diversity NOW!

IN ASSOCIATION WITH i-D MAGAZINE

SPONSORED BY SUCCEED FOUNDATION. Supported by Arts Thread, Graduate Fashion Week and Own Label.

June 2012: Announcing a National Student Design Competition:

Womenswear, Menswear, Fashion Film, Fashion Photography, Zines, Fashion Journalism

Now is the time for creatives to boldly vision a fashion future which steps beyond stereotypes, redefines boundaries and celebrates a wider range of beauty and body ideals in age, size and race than are currently reflected in our media. A fashion future that truly celebrates individuality, in all its myriad forms, not the homogenised consistently branded version of it.

“We believe diversity can enhance creativity not impede it. Like the multitude of silhouettes our industry creates, beauty is also individual. It's not restricted by age, shape, skin tone or size.” Debra Bourne, Caryn Franklin and Erin O’Connor Co Founders All Walks Beyond the Catwalk.

 
All Walks Beyond the Catwalk has been lecturing up and down the country and many colleges are now creating LIVE projects off the back of the lectures.Tutors have been delighted with the response from students not just in terms of project but also the emotional connection students have made with the concept of emotionally considerate design and practice. INCLUSIVITY and DIVERSITY is good for self esteem and at All Walks we believe it is a lucrative business proposition. The competition Diversity NOW! is the result of a request from colleges and their tutors and will be bedded into the curriculum from September. Timeline: Graduate Fashion Week host All Walks announcement: June 2012 Arts Thread will post the college brief for students and tutors and i-D Magazine will announce the competition online: September 2012 Arts Thread will host competition and judging process: Sept - April 2012/13 i-D Magazine will feature finalists online: April 2013 i-D winners announcement online: TBC 2013 Own Label will work with Menswear and Womenswear winners to produce the designs for sale with a percentage donation for the All Walks Centre of Diversity: TBC 2013  

ARE YOU UP FOR IT? THE CALL IS - Diversity NOW!

 

“All Walks is relevant today because it brings back the importance of personal identity.” Terry Jones, i-D Magazine

“It’s very important that we question the parameters that define beauty. I’m thrilled to support the All Walks initiative.” Nick Knight, photographer . SHOWstudio.com

“All Walks is an important initiative. There should be an awareness of who is wearing your fashion... Beyond the Catwalk." Mark Fast

SUPPORTERS OF DIVERSITY NOW!

i-D magazine: i-D Magazine has recently celebrated 30 years at the forefront of cutting edge fashion and ideas and has always promoted diversity and individuality. A magazine for thought leaders and creative pioneers, i-D Online will feature winning work of students who offer progressive ideas on diverse body and beauty ideals. www.i-donline.com     Succeed Foundation: With a fresh approach to eating disorders, wellbeing and body image awareness, The Succeed Foundation is a young charity determined that many in need of help now will see benefits in the future. When starting out you have to sow seeds to Succeed. www.succeedfoundation.org     Arts Thread: Arts Thread is the world’s leading creative graduate network, bridging the gap between education & the design industry. In little over 2 years Arts Thread has built relationships with over 80 International Art Colleges in 16 countries and helped over 400 design graduates gain employment with some of the leading brands worldwide. www.artsthread.com     Graduate Fashion Week: Celebrating over 21 years of promoting student talent to industry and press, GFW supports All Walks in putting emotionally considerate design and messaging on the agenda. www.gfw.org.uk     OWN LABEL was set up following a collaboration between students from the University of the Arts and London Business School to promote creative design at affordable prices by working directly with emerging fashion designers. www.own-label.com     Centre of Diversity: Run by Director Mal Burkinshaw of Edinburgh College of Art and located at the Scottish Academy of Fashion at Edinburgh College of Art. The C.O.D aims to create a long term ‘Network Centre of Excellence,’ for research relating to emotionally considerate design for a range of body shapes. The centre will be a hub fordynamic and challenging creative research that will span the breadth of modern fashion pedagogy. All Walks Centre of Diversity  

Announcement of this competition will take place on June 12th at 9.15am as part of the Futures Forum presented by All Walks in the Victoria Rooms, Earls Court 2 as part of Graduate Fashion Week.


2009 Launch Campaign

Spring Summer 2010 Launch Campaign with All Walks Beyond the Catwalk & Kayt Jones, photographer.

SPRING/SUMMER 2010 CUTTING-EDGE DESIGN NEED NOT OBSERVE ANY RESTRICTIONS OR BOUNDARIES

London has always been a hotbed for ideas and innovation so it is entirely appropriate that a new initiative involving fashion design and body image starts here.
Eight designers were selected by a panel of industry experts based on their next generation credentials and a genuine willingness to engage with ideas of diversity in the creation of a look representative of their Spring/Summer 2010 collections.
The traditional ready-to-wear method of design, with the model added at the end of the process, makes it hard to accommodate individuality in shape and size. This project is operating a bespoke approach by giving each designer the opportunity to collaborate with the woman who will model the garment at London Fashion Week and in doing so we expand upon the expectations for ready-to-wear imagery. Featured in the Pre-fall 09 issue of i-D magazine, these images also provide the context for the prestigious All Walks Beyond the Catwalk launch party at Somerset House, sponsored by M&S, on the opening night of London Fashion Week.

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“Three of my favourite subjects have been very diverse fashion icons: Tilda Swinton and Scarlett Johansson, and Beyonce. None would fit into a sample size or the catwalk model mould and, most importantly, none would care to! I really see this project as a chance not just for a series of portraits on a more diverse group of models, but as a fashion story that is a celebration of diversity. One in which the industry can look at itself and say, “yes we can” promote a body type that is healthy and beautiful.” .................CLICK HERE FOR MOVIE AT SPRING STUDIOS...................

Everybody Counts Campaign

Every Body Counts LONDON FASHION WEEK - FEB 2010 Supported by

Does current fashion imagery reflect individuality? Every Body Counts is launched from HQ at Vauxhall Fashion Scout, to canvas opinion from all who attend this high-energy week. The All Walks team, headed up by photographers Alice Hale and Matt Rittson, set up a live photo booth over the week, Feb 19th - 23rd 2010, to capture portraits of diverse and individual personalities. One hundred and sixty people were photographed and opinions sought. The resultant images, formed a living exhibition that built each day to the delight and amusement of attendees waiting in line for the next catwalk show to begin. None of the above possible without our fantastic production team. Michael Williamson, Samantha Kay Oliver, James Tomlinson, Laura Craig and Matt Craig.

Real Women: The Body Image Debate

View Gallery

Thatcher Room, Portcullis House Houses of Parliament, Westminster MARCH 8TH 2010

On International Women's Day 2010 All Walks Beyond the Catwalk join forces with leading experts for a debate at Parliament. Leading academics, politicians and members of the media and fashion industries debated the way forward to combat body image pressure on women and girls imposed by idealised images in the modern media. Susie Orbach Author of Fat is a Feminist Issue and Bodies: Big Ideas and convenor of AnyBody campaign Dr. Helga Dittmar Author of Consumer culture, identity, and well-being: The search for the ‘good life’ and ‘body perfect’ Caryn Franklin TV presenter and co-founder of All Walks Beyond the Catwalk campaign Laurie Penny Feminist blogger and freelance journalist

RANKIN LIVE at Somerset House

'SNAPPED' ALL WALKS AND RANKIN

PART ONE: THE GROUP SHOT...

From left to right All Walks Models wear:Alice Temperley,Matthew Williamson,Giles Deacon,Hussein Chalayan,Osman Yousefzada,Stella McCartney,Betty Jackson,Antonio Berardi.

Shot By Rankin on the 18th September 2010 LIVE at Somerset House Press Call London Fashion Week 'Snapped'





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SNAPPED Rankin Portraits

Working with the biggest names in British fashion from Vivienne

Westwood, to Giles Deacon and Stella McCartney, we commissioned

international photographer, Rankin to create nine new diverse All

Walks portraits showing a look from Spring Summer 2011.

The Portraits were shown at the National Portrait Gallery earlier

this year.

As usual our wonderful models represented a wider range of size, age

and skin tones.

'SNAPPED' ALL WALKS AND RANKIN,

WHAT IS IT ABOUT?

ALL WALKS LAUNCHES SNAPPED S/S '11 WITH FASHION HEAVYWEIGHTS CELEBRATING DIVERSITY AT SOMERSET HOUSE.

All Walks Beyond the Catwalk presents ‘SNAPPED,’ - A look at the way fashion is fast becoming the lens through which we view our identity. Now in our third season, All Walks furthers its quest to promote individuality by collaborating with some of the best names in British Fashion. We preview a look from each of the forthcoming mainline collections from our contributors, on a range of models that embody the All Walks aesthetic: All shapes, ages and skin tones! Part one is the live element! This group, shot by Rankin and accompanied by a photo-call on 18th September at London fashion Week, announces to press our continued longer-term goals of promoting a broader portrayal of individuality. Part two takes in Rankin’s studio and will culminate in an exhibition at the National Portrait Gallery in Spring 2011.