SLiNK magazine is a new online fashion publication aimed at women who are size 14 and above. Editor, Rivkie Baum, trained as a designer and worked as a stylist and freelance journalist before moving into personal shopping, and then a retail-based styling role for plus size women. It was this experience that opened her eyes to the gap in the market for a plus size magazine with the same aspirational qualities as the major industry glossies:
“I became aware that lots of plus size women didn’t even pay attention to trends as there was no media format that showed it to them in an obtainable yet aspirational format. Plus size is a continuous hot topic in the media, yet it still carries so many negative connotations. I wasn’t sure how the industry would feel about a plus size glossy, but so far, it has nearly all been incredibly positive.”
SLiNK magazine uses fashion illustration to explore the latest trends, rather than traditional catwalk shots which don’t fit within the ethos of the brand. This allows the magazine to be a platform for up and coming illustration talent.
Aside from fashion, SLiNK covers beauty, hair and makeup, with top tips from industry proffessionals such as Lee Stafford on summer hair trends and Andrew Gallimore ‘Dior’s UK Ambassador’ on lipstick colours. There are also sections on travel, exhibitions, theatre, film and book reviews, and for the second issue SLiNK will be adding technology, music and television sections. Finally SLiNK has a recipe section run by the Head Chef of the Flemings Hotel in Mayfair, London.
All Walks fully supports SLiNK magazine as we share the view that fashion can be just as aspirational on a range of female shapes, sizes, ages and ethnicities, not just on the ‘standard’ size models usually seen in fashion glossies. We both believe that fashion can be a positive force in women’s lives, as a way of expressing individuality, creativity and personality, or even as a way to boost confidence. We both strongly believe that fashion can, and should be, inclusive, allowing women of all shapes, sizes, ages and ethnicities to celebrate their bodies through the clothes they wear.
Check out the first issue using the reader below, or directly on the SLiNK website:
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Post by Charlotte Gush
Charlotte is the Online Commissioning Editor for All Walks, based away from the London office in Manchester. She has previously spent 6 months working for All Walks at the London office as a social media, marketing and production intern. Charlotte writes a fashion, street style and personal style blog, ‘CAVACOMA.com’, with a dedicated Facebook fanpage here, and a Twitter account @CavaCharlotte.